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"National Team" of Capital Facilitated the Rise of "Trendy Chinese Brand", and Several Funds and Investment Platforms Under CR Capital Management Invested in "Peak Sports" Together
Released:2022-01-10

Recently, the CR State-Regulated Xiamen Consumption Fund under CR Capital Management strategically led investment in Peak Sports, and the Runge Fund and the CR SZITIC Investment also under CR Capital Management followed. As the leading comprehensive management platform for industrial funds of central enterprises in China, many funds and investment platforms under CR Capital Management invested in Peak Sports together, aiming to comprehensively help Peak seize the opportunity from rise of "trendy Chinese brand", increase R&D and innovation in the field of sports technology, and promote product upgrading and company transformation, thus further consolidating its leading position in the field of sports technology among domestic brands.

Founded in Quanzhou City, Fujian Province in 1989, Peak is one of the first independent brands in China and one of the leading domestic sports, with products including sports footwear, apparel and accessories. Peak's basketball and running products have been leading the Chinese market, while covering such fields as comprehensive training, sports life and children, which are exported to overseas markets. It is worth mentioning that Peak has been committed to the research and exploration in the field of sports technology. In the past few years, Peak has increased its investment in R&D of new materials and technologies, and finally made a huge breakthrough in the "Taichi Technology", bringing brand-new futuristic tech experience for consumers and starting the "midsole technology revolution" among domestic sports brands. At present, Peak has built a relatively complete matrix of technology products and successfully realized the transformation from a traditional sports equipment manufacturing enterprise to a sports technology company. Its sports technology label has gained broad market recognition.

Carl Qin, general manager of CR Capital Management, said that it is the due mission of an industrial fund of central SOE to actively respond to the deployment of "building a sports power" under the national "14th Five-Year Plan" and the long-term goal outline 2035, coordinate the joint investment by multiple funds and investment platforms under CR Capital Management, and contribute state-owned capital to the rise of national sports brands.

This year, the Tokyo Olympics and the 14th National Games of China have been successfully held, setting off a wave of national sports fever. Meanwhile, this year and next year are the first consecutive Olympic years in history, especially the upcoming 2022 Winter Olympics in Beijing, which will bring the next wave of "high fever" of national attention and participation in sports.

Xu Zhihua, general manager of Peak Sports, said that Peak has always adhered to taking sports as the origin, technology innovation as an important driving force to create products with high technology, strong attractiveness and superior experience. In the past few years, Peak's technology products, especially futuristic ones, have been widely loved by consumers, especially young user groups; on the one hand, it benefits from the rise of trendy Chinese brands. on the other hand, it is also inseparable from the fact that Peak always maintains the concept of openness and co-creation, and insists on direct communication with the market and consumers. The joint investment of CR parties, led by the CR State-Regulated Xiamen Consumption Fund, will both further boost Peak's investment in technology R&D, and provide a stronger force for Peak to transform and upgrade in various aspects and seize the opportunity of great development in the sports industry. Peak regards the CR State-Regulated Xiamen Consumption Fund as an important strategic investor.

Wang Xin, general manager of the CR State-Regulated Xiamen Consumption Fund, said it is a win-win move for both sides for state-owned capital to facilitate the development of domestic brands. On the one hand, the Fund can provide resources and channels to empower the development of Peak in the national and even international markets, help Peak realize the steady expansion of scale and consolidate Peak's leading position in the sports industry market; on the other hand, through close cooperation with Peak, it also allows state-owned capital to deeply participate in the national planning on the construction of a sports power. The Fund hopes that through this investment in Peak and post-investment empowerment, it will enhance the competitiveness of national high-quality enterprises, help national brands "give priority to themselves" in a double-cycle pattern, go global, and promote the influence of national brands in the domestic and international markets.

With the joint support of several SOEs, Xiamen Municipal and Xiang'an District People's Governments - Xiamen Jinyuan Investment Group and Xiamen Xiang'an Investment Group, the CR State-Regulated Xiamen Consumption Fund has fully integrated the industrial and resource accumulation of central SOEs. It has built a project exchange platform for the invested enterprises that have funds in Xiamen jointly with Xiamen Venture Capital Co., Ltd. (hereinafter referred to as "Xiamen Venture Capital"), the trustee of Xiamen Industrial Investment Fund and a wholly-owned subsidiary of Jinyuan Investment Group. The platform can effectively empower enterprises, expand resources and business increment, promote their continuous growth, contribute to development of the sports cause in China, and lead Chinese sports brands to go more steadily and further ahead in the competition with international brands.

Investment Institution Profile

CR State-Regulated Xiamen Consumption Fund

It was jointly established by China Resources Capital Management Co., Ltd., China Resources Enterprise Ltd., China State-owned Enterprise Structural Adjustment Fund Co., Ltd., Shenzhen OCT Capital Investment Management Co., Ltd., guidance funds of Xiamen Municipal and Xiang'an District, Jinyuan Group, and other market-oriented investors. The CR State-Regulated Xiamen Consumption Fund invests in consumer products and supports the consumer industry's upgrade and transformation. It continues to pay attention to opportunities in the overall

Runge Fund

The industrial fund platform was jointly initiated and established by Gree Group and CR Capital Management aims to practice the national development strategy of Guangdong-Hong Kong-Macao Greater Bay Area, facilitate implementation of CR Group's Greater Bay Area plan, support industrial transformation and upgrading in Zhuhai, focusing mainly on investment in new energy, healthcare, consumer product

CR SZITIC Investment Co., Ltd.

Since the separation from Shenzhen International Trust & Investment Co., Ltd. in 2008, it has inherited other alternative investment businesses of the former SZITIC except trust business. At present, it is controlled by CR Group and shared by Shenzhen Capital Holdings Co., Ltd. and managed by CR Capital Management. The company strives to seize investment opportunities together with capital and high-quality partners in Shenzhen, and leverage the resource advantages of CR industry and partners, thus achieving maximized value from asset appreciation. As a