Become a globalized enterprise trusted and liked by the public
During over eight decades of ups and downs, CR followed the trend of the times and history, strove for exploration, actively sought for change, seized opportunities, and made constant transformation. The enterprise has always maintained its vitality and built up a good reputation and outstanding goodwill. In the new historical period, CR responds to the trend and aims high, taking “becoming a globalized enterprise trusted and liked by the public” as its ideal blueprint.
Trusted and Liked by the Public:
CR should not only make its products and services favored and liked by the customers, its performance reassured and satisfied by the shareholders, and its employees happy for and proud of the cultural atmosphere, but also actively perform its social responsibility, be loved, recognized and appreciated by the public, and be emulated by peers and even enterprise; create not only outstanding value for the shareholders and customers, but also satisfactory value for the society and environment.
Globalized Enterprise:
The vision of being a globalized enterprise requires CR to strive for entering the stage of international competition, allocate resources and expand markets with a global perspective, and win commercial success in a free and open economic system with maturity and confidence. Businesses that comprise CR should strive to be leaders in respective industries, be equipped with world-class talent teams, managerial capacities, operational efficiency, corporate culture and product brand, so as to establish international competitiveness and achieve globalized development.
