共创美好生活

CR is a state-owned enterprise with a glorious history. Over eight decades of ups and downs and several generations of hard work have accumulated excellent corporate culture and created a unique corporate soul for CR. This is the precious spiritual wealth of CR, as well as the internal drive to the continuous development and growth of CR’s cause.


Nowadays, in the face of profound changes in the enterprise’s internal and external environment, CR actively complies with the new normal of economic development and implements the development concept of “innovation, coordination, green, opening and sharing” proposed by the central government, uphold the important concept of “innovating on the basis of moral integrity, and going further on the right path”, and take “inheriting the political gene, adhering to the commercial duty, manifesting the system dignity and insisting on honesty and trustworthiness” as the guidelines. In close cooperation with the strategic direction of the “13th Five-Year Plan” of CR Group, it has deeply reflected and systematically sorted out the CR culture, and formed a cultural concept system of CR for the new era on the basis of widely soliciting the opinions of managers and employees .


The new cultural concept system of CR includes five key elements: mission, vision, values, development concept and enterprise spirit. Among them, the mission answers “why we exist”, which embodies the lofty responsibility of CR as a state-owned enterprise, and is the internal driving force for the sustainable development of CR; the vision answers “where we are going”, which describes the ideal blueprint for all CR people to strive for, and is the pursuit that CR must establish to perform its solemn mission; the values answer “what should we do”, which is the core of CR culture, as well as the value standard and basic belief that all CR people must believe in and always adhere to; the development concept answers “what laws do we follow”, which is the general principle guiding the operation and management activities of CR, and the commercial philosophy must be followed in order to perform the mission and realize the vision; the enterprise spirit answers “what kind of inner attitude and behavior style should we have”, which is the team temperament and spiritual style that all CR people should have, and is an extension of CR’s values in ideological and behavioral aspects of employees.