Cultural Element: Bamboo
In late 2019, CR Capital determined to take “bamboo” as the cultural element of the brand. As a notable symbol of great virtues of the Chinese people, bamboo is evergreen and exceptionally robust. It embodies the noble characters of moral integrity and modesty, just as the humble nature, unyielding integrity, and continuous self-improvement demonstrated by CR Capital People, and carries the sincere expectation of CR Capital to a more prosperous future.
Mascot: Zhugeliang
In early 2020, the Brand Team completed the design of the image of “Zhugeliang” — and released the first set of “Zhugeliang” stickers for CR Capital (search for “CR Capital” in WeChat's Sticker Gallery for free download).