Recently, the investment platforms of CR SZITIC and Runge Fund under CR Capital Management strategically invested in DR Holding. As the leading comprehensive management platforms for industrial funds of central SOEs in China, the investment subjects under CR Capital Management strategically became shareholders of DR Holding, which further expanded the investment layout of the Fund in the field of consumer products, successfully cut into the segment of diamond engagement rings in the marriage consumer market, and facilitated the rise in the consumption of "trendy Chinese brands".
DR Holding is mainly engaged in brand operation, customized sales, R&D and design of jewelry, and customizes diamond engagement rings and other high-quality diamond inlaid accessories for marriage consumers. The company always shoulders the brand mission of "making love better". It strives to spread and witness the world's true love and romance, and does its endeavor to become a "global leader in true love culture". The company mainly adopts the business model of self-supporting and customized sales, and is committed to brand construction, channel expansion, product R&D and supply chain integration of DR and other private brands. Years of unremitting efforts led to prominent market influence of DR brand, which has become a diamond engagement ring brand with strong market competitiveness.
Since its establishment, DR brand has adhered to the purchase rule of "being gifted to only one person a lifetime". To be specific, "being gifted to only one person a lifetime" means that a consumer can only gift a DR product to one recipient in a lifetime. When a consumer purchases a DR product for the first time, the issuer will bind his/her ID card with the recipient information, and present a "true love agreement" showing the names of both parties. By gifting a DR diamond ring, consumers express their loyalty and devotion to their partners; the diamond engagement ring gifted to the recipient is not only a jewelry with appreciation and wearing value, but also the giver's commitment to "lifelong and single-minded" loyal love. Such innovative business philosophy has enabled it to establish a distinctive brand image and product characteristic.
Through the innovation of business philosophy and sales model, DR highlights its view point of love, namely "lifelong, only and true love" and endows the product with a unique emotional connotation; on the other hand, consumer demand can be met more efficiently and business efficiency can be optimized. In the context that jewelry enterprises are gradually attaching importance to brand connotation, and brand competition is becoming fierce, these innovations have created favorable brand differentiation for the company, and changed the traditional operation mode of heavy assets and low turnover, enabling it to establish a unique brand image and competitive advantage in the market competition.
DR keeps up with the Internet, continuously operates and spreads the concept of true love on well-known Internet platforms such as Weibo, WeChat, Douyin, and Kuaishou by virtue of its skillful application of such technologies as traffic data analysis, social media research, fan community operation, and emotional content production. It has gathered numerous fans through close interaction with consumers, creating emotional resonance and thus gaining consumer recognition. DR has more than 20 million fans on well-known Internet platforms such as Weibo, WeChat, Douyin, and Kuaishou. In addition to the operation of the Internet platform, the company has also opened up on-line and off-line data channels through systems including the official website, mini program, store system and smart store, realizing the convergence of multi-channel data, and providing consumers with integrated on-line and off-line consumer experience.
Carl Qin, general manager of CR Capital Management, said: "This investment is also the implementation of CR Capital Management's investment philosophy of "5G"+"5G". The former "5G" refers to good product, technology, mode, good services and market equipped in a high-quality project; the latter "5G" refers to CR's good channels, scenarios, resources, brands and management. A good product and business model must be combined with CR's good channels as well as industrial management model. DR has such potential, and it has been deeply integrated with the commercial complex under CR Mixc Lifestyle, where a total of 32 self-operated stores have settled and officially opened. The figure is expected to be rising in the future."
Investment Institution Profile
Runge Fund
The industrial fund platform was jointly initiated and established by Gree Group and CR Capital Management aims to practice the national development strategy of Guangdong-Hong Kong-Macao Greater Bay Area, facilitate implementation of CR Group's Greater Bay Area plan, support industrial transformation and upgrading in Zhuhai, focusing mainly on investment in new energy, healthcare, consumer products, new materials, microelectronics and other fields.
CR SZITIC Investment Co., Ltd.
Since the separation from Shenzhen International Trust & Investment Co., Ltd. in 2008, it has inherited other alternative investment businesses of the former SZITIC except trust business. At present, it is controlled by CR Group and shared by Shenzhen Capital Holdings Co., Ltd. and managed by CR Capital Management. The company strives to seize investment opportunities together with capital and high-quality partners in Shenzhen, and leverage the resource advantages of CR industry and partners, thus achieving maximized value from asset appreciation. As a platform for cooperation between the central and local governments, CR SZITIC Investment is based in Shenzhen and focused on Greater Bay Area. It is committed to becoming a professional alternative investment institution that grows together with Guangdong-Hong Kong-Macao Greater Bay Area and partners.
