Recently, Nanjing Liangrun Equity Investment Partnership (Limited Partnership) (hereinafter referred to as "Liangrun Fund") of CR Capital Management made an exclusive strategic investment in LEYAOJU Food Project. This round of financing aims to support talent training, automation of production equipment, enterprise digital informatization, marketing promotion, and other areas to further consolidate the advantages of LEYAOJU in the field of new-style frozen rice and flour products and strengthen the foundation of its future growth. Through this investment, Liangrun Fund lays out the core links of the industry chain, seizes the structural opportunities provided by supply-side upgrading and industrial transformation, to invest in new channels, new people, and new supply chains.
Established in 2012, LEYAOJU is a manufacturing enterprise engaged in high-end new-style frozen food. Focused on star-rated breakfast, LEYAOJU has served over 1000 starred hotels for ten years. LEYAOJU's major business covers fields of frozen rice, flour, and bakery products, developing a research and development line of 14 products including buns, rice balls, microwave rice, fried pies, tarts and pastry, mousse cakes, milk jelly, and Daifuku Mochi. Its products are sold in both online and offline channels with a marketing network covering 28 provinces and cities. The company adheres to the priority of research and development, and has obtained 1 invention patent, 12 utility model patents, and 6 appearance design patents. Its core product "rice burger" is the best seller in the whole network. Besides, its cream custard bun, pumpkin egg tart, and cat's paw shaped yogurt mousse cake have won many awards in China and overseas.
Liangrun Fund's team said that prepared food, frozen food, and frozen bakery industries are in their high boom cycle. LEYAOJU has established a strong foundation for its development through R&D innovation. With a solid base business, a strong supply chain backbone, complete product categories, and online and offline sales channels, we believe that LEYAOJU has great development potential in the frozen rice and flour products industry.
Chen Chaoyang, the founder of LEYAOJU, said that the frozen rice and flour products industry has entered a period of rapid growth and is expected to maintain prosperity in the next few years. Under the circumstance of the national epidemic waves and the change of consumption structure, LEYAOJU adjusted and upgraded its brand strategy and organizational strategy according to the context and consumer needs. Besides simply developing and producing products, it also provides solutions to its consumers. This helps differentiate LEYAOJU brand from its competitors and increase its brand awareness.
