Recently, Nanjing Liangrun Equity Investment Partnership (Limited Partnership) (hereinafter referred to as "Liangrun Fund") of CR Capital Management made an exclusive strategic investment in the LEYAOJU Food Project. This round of financing aims to support talent training, automation of production equipment, enterprise digital informatization, marketing promotion, and other areas to further consolidate the advantages of LEYAOJU in the field of new-style frozen rice and flour products and strengthen the foundation of its future growth. Through this investment, Liangrun Fund lays out the core links of the industry chain, seizes the structural opportunities provided by supply-side upgrading and industrial transformation, to invest in new channels, new people, and new supply chains.
Established in 2012, LEYAOJU is a manufacturing enterprise engaged in high-end new-style frozen food. Focused on star-rated breakfast, LEYAOJU has served over 1000 starred hotels for ten years. LEYAOJU's major business covers fields of frozen rice, flour, and bakery products, developing a research and development line of 14 products including buns, rice balls, microwave rice, fried pies, tarts and pastry, mousse cakes, milk jelly, and Daifuku Mochi. Its products are sold in both online and offline channels with a marketing network covering 28 provinces and cities. The company adheres to the priority of research and development, and has obtained 1 invention patent, 12 utility model patents, and 6 appearance design patents. Its core product "rice burger" is the best seller in the whole network. Besides, its cream custard bun, pumpkin egg tart, and cat's paw shaped yogurt mousse cake have won many awards in China and overseas.
Liangrun Fund's team said that prepared food, frozen food, and frozen bakery industries are in their high boom cycle. LEYAOJU has established a strong foundation for its development through R&D innovation. With a solid base business, a strong supply chain backbone, complete product categories, and online and offline sales channels, we believe that LEYAOJU has great development potential in the frozen rice and flour products industry.
Chen Chaoyang, the founder of LEYAOJU, said that the frozen rice and flour products industry has entered a period of rapid growth and is expected to maintain prosperity in the next few years. Under the circumstance of the national epidemic waves and the change of consumption structure, LEYAOJU adjusted and upgraded its brand strategy and organizational strategy according to the context and consumer needs. Besides simply developing and producing products, it also provides solutions to its consumers. This helps differentiate LEYAOJU brand from its competitors and increase its brand awareness.
Profile
About the Fund
Liangrun Fund is an industrial investment fund jointly established by CR Capital Management Co., Ltd. (CR Capital Management), COFCO Capital Investment Management Co., Ltd. (COFCO Capital), and Jiangsu Nanjing National Agricultural Hi-Tech Industry Demonstration Zone Development Group Co., Ltd. (Nanjing Agricultural Hi-Tech Group). The Fund mainly invests in large consumption areas related to people's livelihood, and focuses on innovative technology projects closely related to new supply chains. CR Group and COFCO are both central enterprises deeply engaged in the field of people's livelihood, and Nanjing National Agricultural Hi-Tech Industry Demonstration Zone is among the first batch of national agricultural high tech zones in China and the only one in the Yangtze River Delta region. With their respective advantageous resources, all parties give full play to their industrial guiding forces, explore and develop high-quality projects on scientific and technological innovation, food industry upgrading, and consumption structure upgrading, and provide valuable value-added services, to lead high-quality industrial development.
About LEYAOJU
LEYAOJU has been engaged in the catering industry for more than ten years, and is committed to exploring healthy food and authentic cuisine in many ways. With more than a decade of development, it integrated food styles of Fujian, Cantonese, Hong Kong, and the inheritance of its own culinary arts, and gradually developed and expanded. It formed a system with its own characteristics and laid a solid foundation for the establishment of its food company. Finally, in 2012, Xiamen Chenji Leyaoju Food Co., Ltd. was established. With the founder team's original intention of delivering five-star hotel-quality cakes and pastries to thousands of households, the company always insists on the promise of quality first and ingenious production and has quickly grown into a leading brand of high-quality frozen rice and flour products in China. It is the pastry supplier of more than 1,000 five-star hotels nationwide, providing one-stop breakfast solution for thousands of households.
