TalkingData, a data intelligence service provider that receives investment from CR Data Fund, recently entered into a strategic partnership with CR Networks and signed a cooperation agreement online. Both companies will leverage their respective advantages to jointly build a data intelligence service ecosystem and accelerate the digitalization of CR business units with data intelligence services.
Mr. Cui Xiaobo, CEO of TalkingData (left), and Mr. Zhang Shenwen, General Manager of CR Networks (right)
With the development of digital technology, all businesses and industries have realized that they must carry out digital transformation. After ten years of focused development, TalkingData has become a leading data intelligence service provider in China. It empowers enterprises through its data intelligence application ecosystem with the SmartDP data intelligence platform as its core. It helps enterprises gradually achieve digital transformation.
CR Networks, as "the Internet wing" of CR Group's 13th Five-Year Plan, has implemented and now operates the "Huaruntong" platform (a new mobile application that serves as a comprehensive e-commerce platform). CR Networks is committed to building the most influential loyalty management platform by utilizing the Huaruntong Horizontal Alliance Loyalty Program, the unified credit clearing/settlement platform, CR Group's multi-format offline application scenarios, the massive member information and behavior data and other differentiated advantages. CR Networks is a leading data technology company driven by Internet technology and focused on the member loyalty business.
Both companies sent representatives to sign the cooperation agreement. CR Networks was represented by General Manager Zhang Shenwen (right in the front row) and Liu Zheng, the Director of the Credit Card Business Center, (fourth from right in the back row). TalkingData was represented by CEO Cui Xiaobo (left in the front row) and CGO Xi Manli (third from left in the back row).
The partnership between TalkingData and CR Networks will strengthen the synergies between the two companies in terms of data resources, data technology, data services and data products. Guided by market demand, the two companies aim to achieve more business value. Both companies will work together to provide strongly competitive big data products and services that can be easily implemented and promoted. In addition, the two companies will cooperate intensively in business development to jointly expand the market for big data products, services and solutions. The two companies will also explore replicable business models and new profit growth points.
In January 2021, TalkingData secured a new round of funding totaling approximately USD 100 million. CR Data Fund (a big data technology application fund managed by CR Capital Management) was the strategic lead investor. The funds raised in this round will be mainly used for the iterative product upgrade of TalkingData's data intelligence platform as well as the improvement of a sales and service system for industrial customers. This will better meet the needs of enterprise customers for data intelligence products and services in the course of their digital transformation.
The value of data is best expressed in business scenarios. The strategic cooperation between TalkingData and CR Networks will further enhance the synergy between TalkingData and China Resources in varied industries. CR Group is engaged in diversified industries such as real estate, banking, supermarkets and new retail, which creates greater space for the release of scenario-based data value. Huaruntong is the wing of CR Group's 13th Five-Year Plan. CR Group provides diversified consumer applications and services such as CR Vanguard, the MixC Mall, the Olé Supermarket, Pacific Coffee, CR Care, MixC Cinema, Hotel Kapok and the Chinese Arts & Crafts. The cooperation will integrate business and data capabilities by combining diversified offline consumer scenarios and customer touchpoints and leveraging the extensive experience of both companies in data resources and data services.
TalkingData will enhance their business cooperation with CR Networks. Through data empowerment and integrated data intelligence services based on platforms and application scenarios, the two companies will build a data service ecosystem featuring data, technology and application scenarios, thereby providing continuously optimized closed-loop data services.
About TalkingData
Founded in 2011, TalkingData is a leading data intelligence service provider in China. TalkingData adheres to the vision that “data changes business decisions and improves human life”. Centering on the TalkingData SmartDP data intelligence platform, it has built a data intelligence application ecosystem featuring connection, security and sharing. Moreover, it is committed to creating value for its partners through the use of data and technological capabilities. It helps business enterprises and modern society to achieve data-driven intelligent transformation.
About CR Networks
Founded in 2016, CR Networks is a data technology company driven by Internet technology and focused on member loyalty programs. It boasts a huge number of active members, CR Group's diverse offline application scenarios and an efficient credit clearing and settlement platform. Its Huaruntong platform is a member loyalty management platform based on CR Group's Internet Plus strategy. Huaruntong now has over 130 million members. Based on membership size, Huaruntong is an industry leader in cross-industry membership loyalty programs in China.
